About

This website was created to celebrate the fascinating field of marketing, and with the hope to help inspire change for the better as we look to adapt to the ever-changing commercial landscape.

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About David

David Krzypow, the author behind view from CONSUMERS™, used to be a “rocket scientist” but his passion led him to shift directions to the field of marketing. He has worked in almost twenty countries –first as an engineer, then as a general manager, and later in sales, marketing, and education for the beauty industry, biomedical, and aerospace & military industries. You’re welcomed to connect on LinkedIn

 
 

Highlights

view from CONSUMERS™ wishes to praise and highlight initiatives that are helping the marketing community to adapt to the exciting future ahead: 

 

ANA

The Association of National Advertisers is dedicated to promoting smarter marketing and leading industry change.  Among other achievements, the association is commended for being at the forefront of battling advertisement fraud and advocating media transparency and accountability.

 

Acknowledgments

Photos by Alessandro Bianchi, Amanda Dalbjorn, Ari He, Bud Helisson, Clark Tibbs, Cris Ovalle, Davide Ragusa, Erol Ahmed, Ian Tormo, Ilya Pavlov, Jorge Reyna, Matthew Sleeper, Michael Petrila, Rawpixel, Ricardo Frantz, Ross Findon, Sacha Styles, Ulises Baga, Yoann Siloine, Enrique Alarcon, Nicolas Ladino Silva, Tom Van Hoogstraten and Samuel Zeller on Unsplash

view from CONSUMERS™ extends its deep gratitude to Martin Epelde from DELICCA for the design of this website.