ARTICLES FOR REVIEW

What the Experience Economy Needs: Genuine Self-esteem

David Krzypow

The new experience-oriented economy will be centered around one of the most fundamental human motivators: our need for self-esteem. However, a distinction must be made between “genuine” self-esteem and “self-deception” or narcissism.

4-Dimensional Sales and Marketing

David Krzypow

An uncertain future, and an increasingly competitive and complex environment calls for a 4-dimensional approach to sales and marketing for business to prosper.